People have offered many potential explanations for this discrepancy, but this ad highlights the importance of the social cues that push girls away from math and science in their earliest childhood years.

Watch the powerful Verizon advertisement to really understand what a little girl hears when you tell her she’s pretty.

This is great. Gotta say my parents didn´t quite understand why I wanted to study chemistry, but I remember that from very early on I wanted to do something science-related, just because barely any girls did it. And no one ever discouraged me. There were some critical voices about me becoming an artist, but not about that. And I´m sure it helped a lot to pursue that interest. This is a great campaign!

(Source:, via actualmenacebuckybarnes)